"Purple did not exist from any other source at the time. Cheaper plant substitutes, such as madder or woad, did not come around until the Middle Ages, so until that time Murex purple was the only source." ... See more
A storehouse of ancient treasures, including precious jewels and gold beads, has been uncovered by archaeologists on an island near Crete devoted to making a precious purple dye from sea snails. ... See more